Brand Guidelines
One look, everywhere — the site, press photos, socials and print. This is the system behind the TailorMaide identity: what we lead with, how the logo behaves, the colors and type, and the handful of rules that keep it all consistent.
Big country-rock. None of the hassle.
TailorMaide is a seven-piece Texas country-rock band first — a dual male & female lead show with Carrie / Luke Combs / P!nk crossover energy. The his-and-hers leads are the selling point: they cover both the Luke Combs and the Carrie / P!nk sides of the setlist. The self-mixed, self-contained sound is the value-add that closes bookers — sell the date with the band and the show, then seal it with the turnkey production.
Lead with
The band and the show — dual leads, seven pieces, a setlist that reads the floor.
Seal with
Turnkey production — full in-ear monitors, own the room, zero extra crew to manage.
Tone
Confident, plain-spoken, Texas-warm. Short lines. No hype words, no jargon.
For fans of Carrie Underwood · Luke Combs · P!nk · Miranda Lambert · Eric Church.
The wordmark is set in Unbounded Bold, tightly tracked, as a single word: Tailor in the text color and Maide in blue ink. On light backgrounds use blue ink #0f6dbf; on dark use #5cb8ff so it stays legible. Keep clear space around it of at least the cap-height of the M.
Do
- Lead with the band and the show; the self-mixed / turnkey angle is the closer, not the identity.
- Keep the wordmark two-tone: Tailor in text color, Maide in blue ink.
- Use hairline borders, not drop shadows, to separate surfaces.
- Put dark text on accent fills — never white text on blue or pink.
- Reserve pink as a highlight. Blue carries the brand; pink punctuates it.
- Give photography the poster / film-grain treatment; keep the UI clean around it.
Don't
- Don't call the band "female-fronted" — it's a dual male & female lead.
- Don't let the mixing-console / fader / VU-meter vocabulary spread past the Rider and stage plots.
- Don't recolor the wordmark or add effects (glow, bevel, outline).
- Don't use white text or fills on Signal Blue or Hot Pink.
- Don't reach for the honky-tonk / vintage-poster look the palette deliberately replaced.
- Don't stretch, rotate, or crop the wordmark.
Core colors
Four fixed brand colors. Their hex values never change — only their role flips between light and dark (cream and black trade places as background and text).
Stage Black
#121212
Text on light · background on dark
House Cream
#f5f0e8
Background on light · text on dark
Signal Blue
#39a9ff
Primary accent — the country-strong lead
Hot Pink
#ff5fb2
Secondary accent — used sparingly
Ink variants (accessible text)
Signal Blue and Hot Pink are vivid — great as fills, too light as small text. These darker "ink" versions are what to use for links and accent text so contrast stays readable.
Blue ink (light)
#0f6dbf
Signal Blue as readable text on cream
Blue ink (dark)
#5cb8ff
Signal Blue as text on black
Pink ink (light)
#c01f78
Hot Pink as readable text on cream
Pink ink (dark)
#ff85c6
Hot Pink as text on black
Frame tokens (these flip live)
The surfaces, borders and text weights are driven by CSS variables that swap with the theme. Toggle light / dark up top and watch these swatches change — that's the system working.
Background
--bg
Surface
--surface
Surface 2
--surface-2
Border
--border
Border strong
--border-strong
Text
--text
Text muted
--text-muted
Text faint
--text-faint
Houston country rock
Now booking · Texas & the Gulf Coast
A male- and female-fronted Texas country-rock show that brings its own sound — full in-ear monitors, its own console, and 100+ songs across country, rock, R&B and pop, read to the floor so the night keeps moving.
Console grid
A faint blueprint / mixing-desk grid for background sections. Ties in the "run our own room" motif — but keep it and the fader / VU-meter vocabulary contained to the Rider and stage plots, where it reads as proof, not pose.
Accent fader bar
Cards can carry a thin accent bar down one edge (echoing the stage-plot channel strips). Blue is the default; pink marks the rare emphasis. Hairline borders separate everything — no drop shadows.